wondering how we help save our clients energy?
I recently purchased an all electric car, and aside from feeling like I'm driving an iPhone and living in the future, the weirdest transition has been sitting in a parking lot, for 30 minutes, *charging the car.*
Long live technology and all–but I don't think I'll ever get used to saying ‘on my way, just gotta charge the car first!’ But hey, I'm not complaining–it helps the environment, doesn't have a ‘check engine’ light (a source of PTSD), and saves energy.
But speaking of saving energy–when I get on discovery with potential clients or give people some insight into what I do for a living, I tell them we take over their marketing. But in reality, all we're doing is saving them energy. Here's how:
social media
We outline a month's worth of content, design graphics, edit REELs, write captions, publish the content, reply to each comment, follow relevant brands, and more. Essentially, we take over their social media entirely, and we do it with a personalized strategy that's created by reverse engineering their goals and KPIs. It's basically science! (my biologist parents are rolling their eyes) (they're still proud of me, don't worry)
email marketing
On our monthly status call, we ask them about a topic that's hot in their industry or relevant to the problem their target audience is facing. They tell us about it, we take notes, and we turn that into an email newsletter. We add CTAs, additional sections, and guide the conversation they're having with their audience through their email marketing. We draft, design, and send each newsletter for them–along with segmenting their audience and monitoring analytics.
ads (and landing pages)
Sure, everyone can boost a post on IG and have followers (and maybe leads) come in, but Meta (Facebook) or Google ads are a different ballgame. Not only do we design, draft, optimize, and A/B test the ads for their campaigns, but we create custom audiences based on their ad spend budget and create a landing page that's entirely designed to collect leads.
brand photoshoots
Everyone we speak to knows they need product photography or lifestyle photos (or both), but they don't know where to start or how to go about it. We handle it all from start to finish: we create a moodboard, put together outfit and shot lists, source the photographer, provide pointers for locations/venues, and are there the day-of to make sure things run smoothly. Once the day is over, we make sure our photographers edit the photos to our clients' standards, and deliver a beautiful new gallery of brand photos.
Our clients have it good, we know 😎
But if you want more info about any of the services above or have any questions for us, we're here!