Rihanna is the Only Girl in The World with an email strategy this good!

You probably (more like obviously) know who Rihanna is, but in the event that you don't, she's a supercool and superfamous Barbadian singer and businesswoman. Her cosmetics company, Fenty Beauty, has 12.9 million followers on Instagram and is sold at Sephora, Ulta, Target, and worldwide.

Anywho, Fenty Beauty's email marketing strategy is *chef's kiss* and I figured I'd tell you why (talking about marketing and beauty products? twist my arm):

let's start on the website

Why wouldn't you start a campaign where most customers go anyway?  Rihanna posted a form on the Fenty Beauty website with a space to fill out basic information like name, email, and phone number. This is an easy and smart way to grow your email list!

discounts? yeah!

Once this form was completed, you immediately got 15% off your next Fenty beauty order. Getting customers excited to purchase from you again and have you on your company on their minds on launch day!

trusted names, trusted brand

Now that Fenty Beauty has established their email list from their website, they were quick to email customers with reviews of the new hair products. And, these reviews came from trusted names in the hair care community (so smart).

Why is this so smart, you may be asking? With any purchase, you want to make sure it is worth your money (duh). You may even ask yourself “does this product have good reviews?” or “would this product work for me?” With these emails coming in with reviews from trusted names you can stop your fretting and start your buying immediately when it launches.

now what?

I know after reading this you are itching to start your own email campaign! Just remember these few things: grow your email list where your customers are, offer a reason for them to come back to your company, and give them a reason to trust your products.

You can also email us for some help, too!