your May trends and news recap

Every month, I’m going to be popping in here to keep you updated on trends and news updates. Keeping up with all the social media trends can feel like a full-time job, so we're here to make it easier for you. You’re welcome!

trend alert: Bridgerton season 3 audio clips

With Bridgerton Season 3 just out, everyone’s using sounds and audio from the show in their posts. It’s all about that chic, elegant vibe right now. Using trending audio is a great way to get noticed. When you jump on these trends, your content is more likely to pop up in people’s feeds, boosting your engagement and follower count.

how to use it:

Be authentic: use these sounds in ways that match your style. Whether it's a behind-the-scenes look, a product demo, or a funny skit, keep it real and relatable. Play around with Bridgerton’s themes like romance, elegance, and drama in your posts. It can make your content more engaging and relevant. 

trend alert: "who you think you're emailing vs. who you're actually emailing"

This one’s hilarious! It’s about showing a professional headshot first (who you think you’re emailing) and then switching to a funny or candid pic (who you’re actually emailing). It’s a fun way to show off your team’s personality. It makes your brand more human and relatable. In a world full of polished posts, showing the real side of your team can build trust and make your audience feel closer to you

how to use it:

Highlight your team: feature different team members and let their personalities shine. 

Mix professionalism and fun: keep it light and fun, but still professional enough to maintain your credibility.

Instagram update: ‘lately’ feature for stories

Instagram is testing a new ‘lately’ feature that showcases your most recent Stories on your profile for longer than 24 hours. It’s like an automatically updated highlight reel. Stories are becoming a major way people engage on Instagram, especially with fewer users posting on their main feeds. This feature means your Stories can get more views over a longer period.

how to use it:

Keep stories fresh: post regularly to keep your ‘lately’ feed interesting. Share daily updates, behind-the-scenes clips, or user-generated content.

Strategic highlights: Use this feature to highlight current promotions, new products, or important announcements.

TikTok news: creators sue over ban law

Eight TikTok creators have sued the U.S. government over a new ban law, claiming it violates their First Amendment rights. This could be a big deal for how we use TikTok. Depending on the outcome, this could change how TikTok operates in the U.S. It’s a reminder not to put all your eggs in one basket when it comes to social media.

how to use it:

Diversify your platforms: don’t rely solely on TikTok. Make sure you’re also active on other social media platforms or channels (hi email marketing!)

Stay updated: keep an eye on this story and be ready to adapt your strategy if necessary.

Keeping up with social media trends and updates is key to staying relevant and engaging with your audience. By using trending audio, participating in fun challenges, and using new features, you can boost your social media relevance. Plus, staying informed about platform changes helps you stay ahead of the curve and get better results with your marketing!