need to send out an e-blast? here’s what to include

When I mention e-blasts or email marketing to clients or prospects, they immediately think I’m referring to the promotional emails we all know and love–the ones we usually discard immediately or unsubscribe from when we finally get to clearing out our inbox once a year.

But, here at CCco, we take a different approach.

We make value the core of every e-blast, positioning you and your brand as the industry leader that you are. 

This ensures your audience stays subscribed, leading to an increase in business over time.

Here’s what to include:

a personal touch

Let your audience in on your life, and try not to tie it back to work. Let them get to know you as a human being separately than your brand or business-this builds trust!

statistic

Is there a statistic that you can use to bust a myth? Or one that people aren't aware of? Use this to shock your audience along with educating them.

education

Include free information, information you would otherwise charge clients for. This is where you show off your expertise, adding value to anyone who reads.

solution

People will only buy from you if you solve their problems- big or small. Link a resource, offer a free consultation, give a discount code to a new course, etc

Try it out and report back on the results!

And don’t forget to always be yourself!