let's talk about content that actually converts

It’s one thing to have performance metrics, and it’s entirely another to have a profit-generating business. And what does a profit-generating business do? They convert.

what does converting mean?

Conversion is the action that your audience takes after you direct them towards it, and you have to know your conversion goal. Do you want leads to DM you? Newsletter readers to subscribe to you? Past clients to praise you? Once you identify your conversion goals, you can determine the methods to use in your social media strategy. Here are some of our favorites:

method #1: tell amazing stories

Everyone’s throwing around the word ‘storytelling’ and it’s become a marketing buzzword that many people don’t even know the definition of. Let’s simplify it: storytelling is the art of communicating something in a way your audience can relate to you. Instead of sounding like a robot or a textbook, storytelling allows you to paint a picture, tell a story (ha), and humanize what you’re saying—leading to connection (and then, conversion).

method #2: incorporate sticky content

Sticky content is the addictive, highly engaging, and possibly viral content that your audience just can’t get enough of. Think viral hooks, quick tips, and information that you would describe as ‘hot’ in your industry right now. But, for this to work and resonate, it requires a deep understanding of your buyers.

method #3: include your audience

Take them along for the ride of your business journey, behind the scenes of a work day, or even your morning routine (we all know I’m a sucker for a GRWM video). Not just for the high milestones, either (like product launches, new team members, and anniversaries)—but also show the less flashy reality that goes on behind the scenes. Take it another step further by revealing how you personally navigate these highs and lows as a business owner! This connection will get your audience invested in your brand story.

method #4: replicate what works (don't reinvent the wheel)

Once you have the data to back it up, replicate what’s working (this is why you collected the data in the first place). You can get creative here, and replicate the same message or information through different content types. If you want to convey a particular message, speak on it more than once. Spoon feed it to your audience and remind them over and over again—they’re only ever exposed to a fraction of your content anyways! Don’t bother reinventing the wheel with every new content piece you create.

now what?

Your content should be strategy-driven, with a clear focus and goals in mind. Posting with a strategy, while keeping these methods and insights in mind, will allow you to achieve three things: 1. Understand your analytics better. 2. Know if your goals are being met. 3. Determine whether your strategy is working for both your goals and your audience. As always, we’re here for you and would love to chat if you need help with posting strategically.

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