your January trends and news recap

New year, fresh trends! January is all about resetting, goal-setting, and of course, keeping up with the ever-changing world of social media (because let’s be real, the algorithm never takes a break). Whether you’re easing into 2025 or hitting the ground running, I’ve got you covered with the latest updates and trends you need to know. Let’s dive in!

trend alert: share your why

Share your why! Reflect on what inspired you to start your business and what keeps you going. People are drawn to authentic, heartfelt stories by sharing your why, you can create a deeper connection with your audience and remind them why they love supporting you.

how to use it:

Write a post or create a video sharing the story behind your business. Highlight what inspired you to start and the challenges you've overcome. Don't forget to end with a call-to-action, like asking your audience to share their own 'why' or what they love most about your brand!

trend alert: success stories

Whether you've just hit a sales goal, launched a new service, or simply made it through a tough week, take a moment to celebrate your wins. Sharing these moments shows your audience that progress is ongoing and your business is growing.

how to use it:

Share a celebratory photo, a graphic highlighting the achievement, or a behind-the-scenes video of the process. Pair it with captions that acknowledge the effort involved and thank your audience for their support, giving them a front-row seat to your success.

Instagram update:  AI bot profiles

Meta plans to expand its use of AI by introducing millions of generative AI characters on Facebook and Instagram, designed to interact like real users. This follows its push to integrate AI chatbots across its platforms, according to Connor Hayes, Meta’s VP of product for generative AI. These AI profiles may boost engagement, change ad strategies, and provide new customer insights!

how to use it:

With Meta introducing AI-generated characters on Facebook and Instagram, businesses should prepare for changes in engagement, ads, and customer insights. These AI profiles will interact like real users, shaping conversations and ad performance. Brands should monitor these shifts, adjust their content, and test new strategies to stay ahead. As Meta evolves its AI tools, flexibility and adaptability will be key.

Instagram news: focus areas

Instagram’s 2025 priorities focus on enhancing creativity and connection. The platform plans to improve tools for creators, prioritize original content, and refine algorithms to help emerging creators gain visibility. Additionally, Instagram aims to make messaging and content consumption more interactive and social.

how to use it:

Focus on original content to maximize visibility, take advantage of improved creator tools, and engage with interactive features like messaging and social content-sharing. With Instagram boosting emerging creators, consistency and creativity will be key to growing your presence.

And just like that, the first month of 2025 is in the books! I hope this recap helps you stay ahead of the game. I’ll be back next month to do it all over again!