how we got Hausscape 186 new followers, and increased views by 371% in 18 days

Hausscape was looking for a local marketing agency that would bring life to their social media channels and expand their digital footprint, organically. Their main goal was to grow engagement, as this was nonexistent before. They wanted to connect with their target audience digitally, not just in their showroom.

strategy

Our strategy here was to add value, boost connection, and bring personality to the brand. Furniture and finishes are very... material, and we wanted to make sure their grid wasn't just flooded with pictures of furniture.

+ Social media: we created a custom sales funnel to ensure the content we were posting fulfilled a purpose. We allocated 60% of the content for reach, 30% of the content for engagement, and 10% for conversion, and recruited their team members to show up on camera for the reach and engagement portion.

+ Content creation: we tried different angles to content creation. Instead of only capturing their finishes and finished products, we focused on showing how their audience can use them, and the intentionality (emotion) behind each one. This personalized the brand, and increased engagement instantly.

results

+ Gatined 186 new followers in the first 18 days

+ Increased reach by 371%

metrics

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