how we helped Next Level PT expand to 2 new locations

NLPT came to us looking for help with branding. They had one clinic and wanted to expand, but knew they needed to focus on branding in order to do this successfully. We decided to focus on social media, email marketing, and got specific with brand direction.

strategy

Our strategy here was to create awareness, boost connection, and educate their audience on what their offerings are and how they can benefit. Guiding that conversation through social media, email marketing, and in-person events helped us connect with their entire demographic (given that it's a large age range).

+ Social media: we focused on driving value in the most efficient way possible, leaning on quick REEL tutorials and myth busting with clear and simple carousel posts. We used social media as the main channel to build trust–focusing on the problem they solve along with showing who the physical therapists are as people.

+ Email marketing: this is where we went into bigger detail about the tutorials pushed on social media, and promoted the events we started hosting to grow the brand and expand to different locations. We used our not-so-secret (email us if you want this) email marketing formula to engage, educate, and connect with all members of their audience.

+ Branding and brand direction: we hosted monthly events at their new locations to tap into the new local community and nurture that as much as possible. The events consisted of injury prevention tips, mobility training, and functional movement practices that all ages of their target audience found relevat.

results

+ Maintained an average email open rate of 54%

+ Helped them expand to 2 new locations

+ Increased social media following by 24%

their experience

"Very Happy with Kayla and Clearly Creative Co. I carefully researched different marketing companies and they are highly recommended and credentialed. My business started with no website, brand, or any recognition. Kayla and her team were able to build us a website, create flyers/cards for my patients, and give us an identity. We have opened two clinics and they provided all the materials for us to get started and have success. I live in South Carolina and they were able to work with us remotely to find the correct vendors. There’s no one better for your brand than Kayla and Clearly Creative Co., she is the best."